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How do I choose a business name?

Choosing a business name is one of the most important parts of starting your business, and different naming procedures offer differing protections.

Depending on the nature of youiThere are several factors to consider when deciding on your business name. Below is a brief overview of what you need to know when choosing and protecting a business name. 

  • Entity name protects you at a state level
  • Trademark protects you at a federal level
  • Doing business as (DBA) doesn’t give legal protection, but it might be legally required
  • Domain name protects your business website address

The Small Business Administration has great resources for choosing your business name!